LOS ANGELES – January 22, 2009- Crave Online (www.craveonline.com) one of the fastest growing next-generation male lifestyle sites, announces today the launch of the official website and Facebook application for Smokin’ Aces 2: Assassins’ Ball http://smokinaces2.craveonline.com/ from Universal Studios Home Entertainment. The site features an extended trailer of the second chapter of the Smokin’ Aces series along with exclusive clips, assassin bios, photos, Blu-ray & DVD bonus features as well as a sweepstakes to win a trip to Chicago. The Facebook application will feature interactive components such as a quiz to find out which Smokin’ Aces Assassin you are most like and a game in which users are assigned an online mission.
The CraveOnline Smokin’ Aces 2: Assassins’ Ball site will feature:
- FBI Files: Features the biographies for each of the deadly assassins from Smokin’ Aces 2: Assassins’ Ball! The bios are shown as Top Secret FBI files.
- Assassins’ Virtual Lineup: Users will get the chance to experience what it's like to be part of the group of assassins by putting themselves into the action through a virtual "line-up". The user will choose from the deadly assassins in the film such as Ariella Martinez, Lazlo Soot, etc. and upload a photo that they are able to share with friends or post to their social networking sites!
- Assassin Alias Name Generator: Users will be able to upload their photo into a virtual "mugshot". Once their photo is uploaded into the mugshot, they will be prompted to answer a few multiple choice questions to determine their assassin alias. When the user finishes uploading their picture and answering the mini-quiz, they receive their full Assassin ID Card featuring their image, new "Assassin Name", and “Arms Specialty.”
- Assassin Bracket: Similar to a sports bracket, the Assassin bracket pits various assassins from the Smokin’ Aces franchise against each other, allowing users to interact with the various choices. Each week users vote on who would win in a battle. Users can scroll over each assassin to learn about them (bio, stats, etc). Once the “winners” are chosen from each round, they move up the “bracket” to the next round and eventually one assassin will be crowned “The Ultimate Assassin”.
- To Die For Sweepstakes: Users enter to win a trip to Chicago which includes Airfare/Transportation to Chicago, Hotel Accommodations, and spending cash!
The Craveonline Smokin’ Aces 2: Assassins’ Ball Facebook Application
- Which Smokin’ Aces Assassin are you? Facebook Quiz: Users will be able to answer 10 questions to determine which Smokin’ Aces 2: Assassins’ Ball assassin they are most like. Once complete, they can post the results to their wall, and encourage their friends to take the quiz! http://www.facebook.com/pages/Smokin-Aces/168124542055?v=app_225576622078
- Smokin’ Aces 2: Smoke the Target Facebook Game: Users will be able to partake in a truly viral Smokin’ Aces 2: Assasins’ Ball experience. They will receive a notification letting them know that they have been assigned a mission. The user will need to guess the location of the target to make the kill, and will be given 5 hints. With every hint that they use, money will be deducted from their account. The game will feature 10 hits, and the user will be notified daily of their next mission notification. http://apps.facebook.com/smokethetarget
The director of Smokin’ Aces and Narc brings you back into the adrenaline-pumping world of blood, bullets and badasses. Packed with insane mercenaries, sexy assassins, and more of the psychotic Tremor clan, this all-new explosive film tells the story of a low-level FBI agent with a high-price on his head! May the best hit man survive!
About CraveOnline Media, LLC
CraveOnline (www.craveonline.com) is one of the premiere lifestyle destinations for young men ages 18-34 featuring video, movies, TV, music, sports, games, cars, humor and more. As one of the fastest growing destinations on the web, CraveOnline attracts over 35 million unique visitors per month. CraveOnline strives to get users the most up-to-date and coolest content on the web. For advertisers, opportunities for sponsorship and creative integration go beyond the banner to make marketing messages an uninterrupted part of the user experience. Recent brand advertisers include Hanes, Wrigley, Burger King, Axe, 20th Century Fox and Rockstar Videogames. The company is based in Los Angeles with sales offices in New York, Chicago and San Francisco. CraveOnline is part of AtomicOnline (www.atomiconline.com), a diversified online media company.
CraveOnline (www.craveonline.com) is one of the premiere lifestyle destinations for young men ages 18-34 featuring video, movies, TV, music, sports, games, cars, humor and more. As one of the fastest growing destinations on the web, CraveOnline attracts over 35 million unique visitors per month. CraveOnline strives to get users the most up-to-date and coolest content on the web. For advertisers, opportunities for sponsorship and creative integration go beyond the banner to make marketing messages an uninterrupted part of the user experience. Recent brand advertisers include Hanes, Wrigley, Burger King, Axe, 20th Century Fox and Rockstar Videogames. The company is based in Los Angeles with sales offices in New York, Chicago and San Francisco. CraveOnline is part of AtomicOnline (www.atomiconline.com), a diversified online media company.
About Universal Studios Home Entertainment
Universal Studios Home Entertainment is a unit of Universal Pictures, a division of Universal Studios (www.universalstudios.com). Universal Studios is a part of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.
For More Information
CRAVE ONLINE
Whitney Ashley
Public Relations Manager
(310) 449-1890 Ext. 250
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UNIVERSAL STUDIOS HOME ENTERTAINMENT
Michelle Slavich
Vice President, Publicity
(818) 777-5344
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