LOS ANGELES, CA JUNE 9, 2011 –Evolve Media Corp.’s CraveOnline (www.craveonline.com), one of the fastest growing next-generation male lifestyle sites, and NOS®Energy Drink announced today that Cristopher Bryant, Paul Chillino, Melissa Estuesta, and Lance Moose have broken the Guinness World Record for ‘longest video games marathon playing a fighting game’ by playing 32 hours. The record breaking victory took place at the CraveOnline Non-Stop NOS Gaming Lounge outside of the Los Angeles Convention Center during the E3 Expo. Guinness World Record Adjucators were on hand to monitor the gamers and presented them with an official certificate announcing the breaking of the world record.
“I was impressed with the commitment and resilience CraveOnline team members,” said Gaz Deaves Gaming Editor from Guinness World Records. “The toughest part of challenges like this is the 2am to 4am stint but the team cruised through it without flinching. They definitely earned their place in the Guinness World Records Gamers Edition.”
CraveOnline’s Non-Stop NOS Gaming Lounge allowed E3 goers to witness the CraveOnline team members fight for the record by playing Mortal Kombat on PS3. Visitors were able to play alongside the CraveOnline gaming team on two other screens/consoles in the lounge. The Non-Stop DJ was there spinning tunes throughout the competition while NOS Models fueled the gamers and visitors with NOS samples. In order to break the previous record, the gamers had to play a total or 31 hours straight. They were each allowed ten minute breaks every hour.
“We are beyond proud of our CraveOnline team members for powering through 32 hours of non-stop video game playing to break this world record,” says John Keefer, Vice President of CraveOnline. “NOS Energy Drink was the perfect partner to fuel our gamers on to victory.”
To coincide with the on the ground lounge CraveOnline’s Non-Stop NOS hub was the ultimate online destination for users to check out all of the action from CraveOnline’s Non-Stop NOS Gaming Lounge as well as full coverage of E3. The hub housed information about the world record attempt, the latest videos and photos from the event, nonstop-gaming features and guides. Online fans were able to interact with the Non-Stop Gaming Lounge attendees and gamers by Tweeting a NOS Shout or a NOS Boost that the NOS host then relayed to the gamers therefore encouraging and fueling them to break the record.
“32 hours straight is an impressive feat, so big kudos to the Crave team,” said Tutul Rahman, NOS brand manager. “We’re glad NOS could be along for the ride to help provide the high-performance energy needed to stay focused throughout the attempt.”
To check out highlights from the Non-Stop NOS Gaming lounge as well as photos and video of the record breakers visit www.icraveNOS.com.
About CraveOnline Media, LLC
CraveOnline (www.craveonline.com) is one of the premiere lifestyle destinations for young men ages 18-34 featuring video, movies, TV, music, sports, games, cars, humor and more. As one of the fastest growing destinations on the web, CraveOnline attracts over 16 million unique visitors per month (January 2011, Comscore). CraveOnline strives to get users the most up-to-date and coolest content on the web. For advertisers, CraveOnline produces custom, integrated media programs that leverage rich media, video, mobile and social in ways that allow the marketing message to be an uninterrupted part of the user experience. Recent brand advertisers include Schick, Wrigley, IKEA, Universal, LG, Nikon,Coke, Pepsi, Unilever. The company is based in Los Angeles with sales offices in New York, Chicago, San Francisco, and Toronto CraveOnline is part of AtomicOnline (www.atomiconline.com), the publishing division of Evolve Media Corp.
About NOS Energy Drink
Launched in 2005, NOS Energy Drink fuels victory by providing the energy and enhanced mental focus you need to stay ahead of the pack behind the wheel, behind the controller and everywhere in between. NOS is part of the glacéau unit of Coca Cola North America. glacéau consists of brands that offer great-tasting hydration for every occasion, including vitaminwater®, smartwater®, POWERADE®, FUZE®, NOS® and Full Throttle®. The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. For more information about NOS, visit www.drinknos.comor facebook.com/NOSEnergyDrink.
Launched in 2005, NOS Energy Drink fuels victory by providing the energy and enhanced mental focus you need to stay ahead of the pack behind the wheel, behind the controller and everywhere in between. NOS is part of the glacéau unit of Coca Cola North America. glacéau consists of brands that offer great-tasting hydration for every occasion, including vitaminwater®, smartwater®, POWERADE®, FUZE®, NOS® and Full Throttle®. The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. For more information about NOS, visit www.drinknos.comor facebook.com/NOSEnergyDrink.
For More Information
Whitney Ashley
Senior Manager of Marketing Communications
(310) 449-1890 Ext. 8250