AtomicOnline (www.AtomicOnline.com) is a diversified online media company that develops leading consumer internet brands that connect internet communities. Atomic brands serve as the demographic/psychographic hubs for men at CraveOnline (www.CraveOnline.com), women at SheKnows (www.SheKnows.com) and teens at TeenCrunch (www.TeenCrunch.com), and their large collection of affinity sites. Atomic properties are distinguished by their presentation of both broad general and deep niche content, exposing users to subject matter they otherwise would not explore. Unlike distributed media networks that merely aggregate disparate, unrelated websites, Atomic properties are legitimate branded destinations which own and manage most all their sub-properties. Founded in 2004, the company is headquartered in Los Angeles with over 50 employees since January 2008.
Mike Dodge
SVP / General Manager
Mike Dodge is SVP/General Manager of AtomicOnline. He is currently responsible for branding, strategic planning, business development, marketing, sales and operations for the CraveOnline, SheKnows and TeenCrunch brands. He was formerly General Manager for the Home & Real Estate Division for Internet Brands, Inc. where he oversaw the division's expansion from three to twelve major web properties. Prior to this, he served as Sr. VP/Strategy at GE Money - WMC Mortgage, where he developed a number of new product and business ventures for GE before running their cross-border mortgage lending business. He also served as CMO for ZENSYS A/S, a Cisco & Intel-backed wireless technology company, and held management positions with McKinsey & Co. and the Proctor & Gamble Company. He holds an MBA from the Harvard University Graduate School of Business Administration, and a BA in Political Science from the University of Chicago.
Brian Williams
Marketing
Brian Williamson is responsible for overseeing CraveOnline's marketing department and consumer brands. Formerly from Maxim, he served as Marketing Manager for several online Maxim brands, including Maxim.com, StuffMagazine, Blender, and Maxim Mobile, where he was responsible for developing unique digital marketing programs featuring specialized video production. He led the development of major creative integrations and high-impact, sponsorable editorial features. His client experience includes work for Absolut, Universal, Trojan, and Pontiac. Prior to Maxim, he served as a Sr. Account Manager at interactive firm Avenue A | Razorfish, where he was directly responsible for all Search Engine Marketing efforts for Capital One, Verizon, and Starwood Hotels.
John Keefer
Business Development
John Keefer is currently responsible for affiliations and aiding in the building of strategic partnerships and possible acquisitions for the CraveOnline, SheKnows and TeenCrunch brands. He was formerly President of RK Land Development Corporation, a merger and acquisition firm that consulted for numerous private trusts. Prior to this, he served as President to Nugier Press Company, where he oversaw the development of new product lines. These new lines resulted in the firm being awarded the OEM supplier designation to multiple Fortune 500 companies. He holds a BA in Economics from Drew University.
Madison Wharton
Programming & Content
Madison Wharton is responsible for leveraging CraveOnline's family of niche properties and their libraries of original video content. Formerly from Heavy.com, she served as Sr. Producer, Director of Programming & Development, and Executive Director of Community. Her experience included facilitating all aspects of interactive production, identifying programming needs for both the user audience and sales department, growing the franchise through technology advancements, directing special events and developing new metrics. Her client experience includes creative integration programs for Coca-Cola, Adidas, Nike, and Miller.
David Cohn
CraveOnline Sales
David Cohn is responsible for creating a national sales force to develop both agency and direct client relationships for the CraveOnline property. Formerly the VP of Digital Media Sales for World Wrestling Entertainment (WWE), Mr. Cohn's previous responsibilities at WWE included overseeing the organization's Digital Media sales team with the goal of monetizing its growing portfolio of digital media properties, including WWE.com, its suite of other wrestling-related sites, and emerging sponsor-friendly platforms, such as video on-demand and mobile. He joined WWE in 2000, and was instrumental in developing these businesses as they expanded in importance across the advertising community. Before WWE, he was an account executive for Fox Television Sales and started his career at Turner Broadcasting.
Kyle Cox
SheKnows Operation
Kyle Cox is responsible for the development management, marketing and sales of SheKnows and its affiliated brands. A media executive with a high profile background in magazine and Web publishing, sales, marketing and business development, He has been involved in the publication of various national newsstand titles, such as Women's Health and Fitness, ePregnancy, Pregnancy, LowCarb Energy, Cooking Smart and many more. An experienced publisher in the women's general interest category, his knowledge of what types of media women are looking for helps power the strategic vision of the SheKnows family of sites.
Aimee Gerry
SheKnows Sales
Aimee Gerry is responsible for leading sales efforts between the East coast, Midwestern and West coast sales teams. She brings over 8 years of experience in the interactive space beginning her online career at Avenue A Seattle as a Media Planner, and moving to ad sales as the Regional Sales Director for MetricsDirect in NYC. Aimee has since moved back from NYC where most recently she sold DART for Advertisers for DoubleClick. She has worked with key brands such as Marriott Hotels, Eddie Bauer, Starbucks, Anheuser Busch and Best Buy.
Mike Wan
Technology
Mike Wan is currently responsible for web applications development, strategic planning and architecture solution for the CraveOnline, SheKnows and TeenCrunch brands. He was formerly Director of Architect and Engineering department for Gateway Inc., where he oversaw the B2B and B2C web properties and provided technical vision, leadership, management and long-term direction for all aspects of the web projects and developed the overall web strategy. Prior to this, he served as J2EE development manager at Sun Microsystems. He also has served as senior member of technical staff at Jet Propulsion Laboratory/NASA leading the PDMS project which used by Deep Space Network, Mars Pathfinder, CASSINI, GALILEO and other flight projects in the lab. He has also served positions at Countrywide/Landsafe, Platinum Software company, Flexiware Software Company and IBM. He holds a Master of Science degree from the University of South California Graduate School of engineering.
