AtomicOnline is a media owner and publisher of premium content, owning and operating over 50 premium web destinations reaching close to 100 million unique visitors each month. Atomic develops branded media properties that connect internet communities or “affinity groups.” Distinguished by their presentation of both broad, general and deep, niche content, AtomicOnline attracts highly engaged consumers around their passion areas. Unlike most vertically-focused media companies, AtomicOnline is a publisher, owning and operating most all their sub-properties giving advertising brands unparallel access to target audiences engaged with premium content.
CraveOnline – a leading destination for adult males 18-34, also reaches more than 20 million monthly U.S. uniques. Delivering “what men crave,” CraveOnline produces professional, affinity content in the categories of entertainment, gaming, humor, music, lifestyle and sports.
Momtastic – a leading content destination catering to the many interests of moms. Momtastic’s content is powered by Expert Moms and attracts a monthly audience of more than 5M users.
GameRevolution – is the ultimate destination for gamers. Around since 1996 and reaching roughly 5 million monthly uniques, GameRevolution provides its audience with reliable feedback and game reviews to enhance their gaming experience.
LiveOutdoors - gives hunters, fishermen, motorsports enthusiasts, and everyone in-between the knowledge needed to enhance the way they live outdoors. LiveOutdoors brings national reach to a regional experience.
TheFashionSpot - merges compelling fashion and beauty editorial content with a thriving invitation-only community. Reaching over 2 million monthly trendsetters, tFS has the inside track to all things fashion and beauty.
TeenSpot – the most popular after school hang out for teens reaching over 3 million monthly uniques. Featuring a wide variety of entertainment, fashion and game content exclusively tailored for the young adult audience. TeenSpot is where teens can have fun with friends in a safe online environment.
These AtomicOnline properties take a unique approach to the editorial process. They empower the voice of the community to identify the topics they want editorialized. For example, with CraveOnline’s popular “Most Craved” editorial feature, editors track searched key words and article consumption across 80+ leading male-lifestyle affinity sites. They then editorialize what is most craved. With TheFashionSpot, a community of 70,000 invitation-only fashionistas contributes content on the latest and greatest in fashion. This shapes what the entire audience of gets to see. GameRevolution editorial is also heavily influenced by its community, who are very active in community forums and discussion boards. AtomicOnline calls this approach “Community Powered Journalism”.